Ecommerce&DigitalGrowthConsultant
I help ecommerce and retail brands grow qualified traffic, lift conversion, and get more from every channel — SEO, paid media, Shopify, CRO, and analytics.
نمو رقمي للتجارة الإلكترونية والأسواق العربية والإنجليزية.
What I do
Three areas where I help ecommerce and retail brands move the numbers that matter: traffic quality, conversion, and return on spend.
Ecommerce & Shopify Growth
When traffic is fine but revenue isn't, the problem is usually further down the funnel. I work on the pages and flows where buying decisions actually happen (product, category, cart, checkout) and the tracking underneath so you can see what's working.
- Shopify and ecommerce audits
- Product, category, and checkout optimisation
- Landing page testing and CRO
- Tracking, pixels, and measurement setup
SEO & Organic Growth
Rankings don't pay the bills, qualified traffic does. I build SEO programmes that prioritise the pages, queries, and markets tied to revenue, with the technical foundation to support them in Arabic and English.
- Technical SEO and site health audits
- Indexation, crawlability, and structured data
- Arabic and English content strategy
- International SEO, hreflang, and localisation
Paid Media & Performance
Most paid accounts are spending in the wrong places, not because the channels are broken, but because the measurement is. I tighten tracking, rebuild the funnel view, and shift budget toward what's actually driving return.
- Google Ads, Meta, LinkedIn, and paid social
- ROAS, CAC, CPC, and funnel performance analysis
- Audience strategy and budget reallocation
- Creative testing and landing page alignment
My Work
Selected work across SEO, paid media, ecommerce, and conversion optimisation.
Meta Ads Profitability System for a D2C Wellness Brand
6.8x average ROAS · $1.3M+ attributed revenue
Meta Ads Scaling System for a D2C Brand
3.5x+ ROAS
Google Ads Profitability for a Premium Services Brand
Implied 5.5x ROAS
Local SEO for Dubai Dental Group
+72% YoY Clicks
Arabic Localization for Niche E-commerce
+180% YoY clicks
Online Education Startup (SaaS/Content)
2× organic traffic
Crawl Budget & Faceted Nav Cleanup (Beauty E-commerce)
~2× clicks in 6–8 weeks
About Me
A bit about me
I'm an ecommerce and digital growth consultant with 10+ years across SEO, paid media, analytics, CRO, and full-funnel strategy. I've worked with luxury retail, ecommerce, automotive, fintech, healthcare, education, and service brands — helping teams improve traffic quality, conversion, revenue, and marketing efficiency.
My work sits between strategy and execution. I audit the full digital journey, pinpoint what's blocking growth, and partner with product, engineering, CRM, content, and agency teams to ship the improvements that matter.
- ⚡Independent consultant — you work with me directly, no account managers
- 🌍Deep GCC and MENA experience, plus UK/EU markets, in Arabic and English
- 🤝Commercial, practical, focused on measurable performance
My Process
Discover
Review the full picture: website, traffic, campaigns, tracking, customer journey, and commercial priorities.
Prioritise
Turn findings into a clear roadmap, ranked by impact, effort, and revenue opportunity.
Execute & Learn
Ship improvements, measure what changed, double down on what works, and keep refining from real data.
What it's like to work with me
Direct collaboration, commercial focus, and work that actually ships. Here's what clients have said.
Martina Brivio
SEO Product Owner, Prada · LinkedIn recommendation
"Khalid is exceptionally reliable and supportive, always helping the team find effective solutions. His proactive approach, strategic thinking, and technical skills consistently added value across complex projects."
Daniel Morgan
Group Technical SEO Manager, YOOX NET-A-PORTER Group · LinkedIn recommendation
"Khalid was a key part of our SEO progress. His contribution went beyond technical execution, bringing strategic thinking, AI-focused initiatives, trust, and strong collaboration with technical teams."
Ahmed Eissa
Digital Rainmaker · Client recommendation
"I enjoyed working with Khalid on several projects. We successfully created a new digital engagement model for our clients, and that was really the start of a new sales era."
Khaled Bahaa
Business Growth & AI-powered Solutions · LinkedIn recommendation
"Khalid was an innovative colleague who expanded our reach across several industries. He enhanced the digital selling model and added strong value to the business."
Kun Academy
Education & Training Client · Client feedback
"Khalid helped us build the website, manage digital marketing activity, and improve the customer journey from first visit to enquiry. His input gave us a clearer online presence and a stronger foundation for lead generation."
Founder
D2C Ecommerce Brand · Client feedback
"Khalid reviewed our ecommerce funnel across product pages, checkout, tracking, and paid traffic. His recommendations helped us identify where sales were being lost, improve conversion quality, and focus our budget on the areas most likely to drive revenue."
Marketing Lead
D2C Retail Brand · Client feedback
"Khalid helped us clean up our paid media structure, improve tracking, and connect campaigns more clearly to landing page performance. His work helped us reduce wasted spend, improve reporting, and make better decisions around ROAS and customer acquisition cost."
Martina Brivio
SEO Product Owner, Prada · LinkedIn recommendation
"Khalid is exceptionally reliable and supportive, always helping the team find effective solutions. His proactive approach, strategic thinking, and technical skills consistently added value across complex projects."
Daniel Morgan
Group Technical SEO Manager, YOOX NET-A-PORTER Group · LinkedIn recommendation
"Khalid was a key part of our SEO progress. His contribution went beyond technical execution, bringing strategic thinking, AI-focused initiatives, trust, and strong collaboration with technical teams."
Ahmed Eissa
Digital Rainmaker · Client recommendation
"I enjoyed working with Khalid on several projects. We successfully created a new digital engagement model for our clients, and that was really the start of a new sales era."
Khaled Bahaa
Business Growth & AI-powered Solutions · LinkedIn recommendation
"Khalid was an innovative colleague who expanded our reach across several industries. He enhanced the digital selling model and added strong value to the business."
Kun Academy
Education & Training Client · Client feedback
"Khalid helped us build the website, manage digital marketing activity, and improve the customer journey from first visit to enquiry. His input gave us a clearer online presence and a stronger foundation for lead generation."
Founder
D2C Ecommerce Brand · Client feedback
"Khalid reviewed our ecommerce funnel across product pages, checkout, tracking, and paid traffic. His recommendations helped us identify where sales were being lost, improve conversion quality, and focus our budget on the areas most likely to drive revenue."
Marketing Lead
D2C Retail Brand · Client feedback
"Khalid helped us clean up our paid media structure, improve tracking, and connect campaigns more clearly to landing page performance. His work helped us reduce wasted spend, improve reporting, and make better decisions around ROAS and customer acquisition cost."
Professional Scrum Product Owner™ II (PSPO II)
Scrum.org
Amazon DSP Certification
Amazon
The Trade Desk Edge Academy – Data-Driven Planning
The Trade Desk
Google Ads Apps Certification
Google Skillshop
Oncrawl Academy
Oncrawl
INSIDE LVMH
LVMH
Product Management Basics Certification
Pendo.io
Google Analytics Certification
Google Digital Academy
Digital Product Management
Coursera / University of Virginia
Technical SEO Certification
Blue Array
SEO Certification
HubSpot Academy
Advanced Search Engine Optimization Strategies
Coursera
MediaMath Academy | Programmatic Certification
Infillion
Social Media Certified
HubSpot Academy
Introduction to Google Data Studio
Inbound Marketing
HubSpot Academy
Email Marketing
HubSpot
Content Marketing Certification
HubSpot